Hoping your next post is the content-equivalent of a unicorn? Content marketing may be the most efficient way to bring traffic to your site and to potentially convert visitors into customers, but… The first problem with content marketing – specifically,
On July 4, 2014, Power 20 was featured on Product Hunt, a site for the tech community dedicated to discovering new and worthy tech products. We made it into the coveted top 10, hovering at around #2 for much of
De-monetized businesses grow faster and can ultimately be worth more money than those that charge. Some of the largest businesses of our time are largely free. Google shows ads on fewer than 10% of searches; they give away the other
A successful launch of a new online brand, product, campaign or service requires a tremendous amount of in-person lobbying and relationship-building, as well as online hype well in advance of the actual launch. Only after I failed miserably to fund
Last Tuesday my blog post about using a standing desk for 2 years shot to number 1 on Hacker News for a brief but glorious 10 hours. Below I’ll explain how this impacted my traffic and sales. Here’s my
Companies improve their chances of survival by building an effective sales team fast. Here’s the formula for building your sales team. Have Four Tiers The four tiers of sales are Hunters, Outbound Sales, Inbound Sales, and Account Managers. The Hunter
Source: Priceless: The Myth of Fair Price (and How to Take Advantage of It) by William Poundstone In trying to fine tune pricing for ClearGears, I’ve turned to conversations with entrepreneurs, blogs and books on the subject. I’ve been shocked
In our desperate attempts to get early users and feedback, we’re often tempted to give deep discounts or free trials. Doing so is easy to justify, especially when new customers are family and friends who are basically doing us a
When it comes to working with vendors like freelancers and development teams, treat them just as you would treat a large corporate vendor. That is, pay them and pay them on time. Don’t play games like blaming a third party
Don’t Spend Everything On Inventory When starting an online store selling tangible goods like clothes or jewelry, entrepreneurs often struggle to figure out where to allocate their limited funds. Since most entrepreneurs are more familiar with their products than web