At some companies the phrase is said out loud, while at others it’s a fleeting thought in the founders’ minds. At the best early-stage companies, the phrase surfaces every few weeks, and at struggling ones, it arises every few hours.

Be Justin Bieber

Imagine if your coworkers could be as ecstatic about their work as Justin Bieber’s tween fans are about him… wouldn’t that be scary/awesome? There’s something about Justin Bieber that makes tween girls go nuts. They swoon over him privately and