At some companies the phrase is said out loud, while at others itís a fleeting thought in the foundersí minds. At the best early-stage companies, the phrase surfaces every few weeks, and at struggling ones, it arises every few hours.

Be Justin Bieber

Imagine if your coworkers could be as ecstatic about their work as Justin Bieberís tween fans are about him… wouldnít that be scary/awesome? Thereís something about Justin Bieber that makes tween girls go nuts. They swoon over him privately and