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Best Practices

Why You Should Avoid Having Too Many Investors On Your Cap Table

Why You Should Avoid Having Too Many Investors On Your Cap Table

In evaluating companies at Betatron, where we see up to 3,000 deals each year, we’ve learned the hard way that having too many investors on the cap table can work against a founder. The Logistics of Handling Many Investors Is

Arshad June 23, 2020 Best Practices Read more

What Are Unit Economics?

Unit economics are the direct revenues and costs associated with a business on a per-unit basis. The unit economics of a shirt, for a fashion company, for example, relate to the all the costs of making it, the costs of

Arshad January 23, 2020 Best Practices, Strategy Read more

How You Can Build A Smarter Team In 2 Days

How You Can Build A Smarter Team In 2 Days

Some teams are better at decision-making than others, and groups of smart people are just as capable of making bad decisions as groups of less smart people. But what drives those differences has been a mystery until the relatively recent

Arshad May 16, 2019 Best Practices, Culture, My Projects Read more

How CEOs Can Create Instability & Anxiety

The most common challenge for a startup CEO is to stay focused. This is especially true in early days, before a company has found product-market fit, when the CEO expresses insecurities about their business with endless experimentation. More moving parts

Arshad October 8, 2018 Best Practices Read more

Will Asian Industrialists Survive Disruption?

Will Asian Industrialists Survive Disruption?

Over the past 30 years, globalization transformed sleepy, agrarian economies like Malaysia, Bangladesh and Vietnam into specialized industrial economies, and in the process birthed powerful family-run conglomerates. Today these industrialists face multiple challenges: succession to the next generation, domestic and

Arshad August 8, 2017 Best Practices, Strategy Read more

How to Build a Successful App: ABL (Always Be Launching)

How to Build a Successful App: ABL (Always Be Launching)

The sales acronym ABC (Always Be Closing) was a mantra I lived by while selling napping chairs for MetroNaps and consulting services for Crowd Interactive (now MagmaLabs). Closing can take many forms but it’s defined by actions that lead to a

Arshad March 23, 2016 Best Practices No Comments Read more

What to Expect When You Blog For Business

What to Expect When You Blog For Business

Hoping your next post is the content-equivalent of a unicorn? Content marketing may be the most efficient way to bring traffic to your site and to potentially convert visitors into customers, but… The first problem with content marketing – specifically,

Arshad October 9, 2015 Best Practices, Sales, Strategy Read more

No, You Don’t Need To Be On Instagram

No, You Don’t Need To Be On Instagram

Most founders feel obligated to have active company accounts and content on Facebook, Twitter, Instagram, Pinterest and their own blog. The exact combination varies, but almost every company, including the ones I’ve been involved with, is on multiple platforms. And

Arshad October 9, 2014 Best Practices 4 Comments Read more

How to write copy for your website

How to write copy for your website

Commercial websites are instruments of influence. Their success depends on their ability to convince visitors to take action. According to Dr. Robert Cialidini, author of Influence: The Psychology of Persuasion and Yes! 50 Scientifically Proven Ways to Be More Persuasive,

Arshad June 27, 2014 Best Practices No Comments Read more

Sleep For Peak Performance

Sleep For Peak Performance

By the end of the 2012-2013 academic year, the Colby College basketball team was facing a tough situation. They had won only seven games that year, players were skipping workout sessions, and some considered dropping off the team. Everyone was

Arshad May 5, 2014 Best Practices, Self Improvement No Comments Read more
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