In evaluating companies at Betatron, where we see up to 3,000 deals each year, we’ve learned the hard way that having too many investors on the cap table can work against a founder. The Logistics of Handling Many Investors Is
Unit economics are the direct revenues and costs associated with a business on a per-unit basis. The unit economics of a shirt, for a fashion company, for example, relate to the all the costs of making it, the costs of
Some teams are better at decision-making than others, and groups of smart people are just as capable of making bad decisions as groups of less smart people. But what drives those differences has been a mystery until the relatively recent
The most common challenge for a startup CEO is to stay focused. This is especially true in early days, before a company has found product-market fit, when the CEO expresses insecurities about their business with endless experimentation. More moving parts
Over the past 30 years, globalization transformed sleepy, agrarian economies like Malaysia, Bangladesh and Vietnam into specialized industrial economies, and in the process birthed powerful family-run conglomerates. Today these industrialists face multiple challenges: succession to the next generation, domestic and
The sales acronym ABC (Always Be Closing) was a mantra I lived by while selling napping chairs for MetroNaps and consulting services for Crowd Interactive (now MagmaLabs). Closing can take many forms but it’s defined by actions that lead to a
Hoping your next post is the content-equivalent of a unicorn? Content marketing may be the most efficient way to bring traffic to your site and to potentially convert visitors into customers, but… The first problem with content marketing – specifically,
Most founders feel obligated to have active company accounts and content on Facebook, Twitter, Instagram, Pinterest and their own blog. The exact combination varies, but almost every company, including the ones I’ve been involved with, is on multiple platforms. And
Commercial websites are instruments of influence. Their success depends on their ability to convince visitors to take action. According to Dr. Robert Cialidini, author of Influence: The Psychology of Persuasion and Yes! 50 Scientifically Proven Ways to Be More Persuasive,
By the end of the 2012-2013 academic year, the Colby College basketball team was facing a tough situation. They had won only seven games that year, players were skipping workout sessions, and some considered dropping off the team. Everyone was